RES 2026057 - Laserfiche WebLink

RESOLUTION NO. 2026-057 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PLEASANTON APPROVING AN APPLICATION FOR SIGN DESIGN REVIEW TO REBRAND AN EXISTING 76 GAS STATION AND CIRCLE K MARKET TO SHELL GASOLINE AND FASTFILL MARKET LOCATED AT 4191 FIRST STREET, AS MODIFIED TO LIMIT THE CORPORATE BRANDING COLOR BAND ON THE CANOPY TO 50 PERCENT OR BELOW THE TOTAL CANOPY FASCIA HEIGHT, AS FILED UNDER CASE NO. P25-0300 WHEREAS, on September 2, 2025, Guy Houston, as the applicant ("Applicant"), on behalf of the property owner Mike Ahmadi, GAWFCO Enterprises, LLC ("Property Owner"), submitted a Sign Design Review application to install new monument, wall, canopy, and pump signage as part of a gas station rebranding process from the former 76 Gas Station to the new Shell Gasoline and FastFill Market (hereinafter "the Project") located at 4191 First Street, Assessor Parcel No. 94-110-12-6 (hereinafter "the Property"); and WHEREAS, the Property has a General Plan land use designation of Retail/Highway/Service Commercial Business and Professional Offices; and WHEREAS, the Property is zoned C-C (Central Commercial) District; and WHEREAS, the Property is designated Downtown Commercial in the Downtown Specific Plan; and WHEREAS, on February 25, 2026, the Zoning Administrator denied the Project pursuant to inconsistencies with the required findings listed in Pleasanton Municipal Code (PMC) Section 18.20.050.B.1 through 6; and WHEREAS, on March 5, 2026, Applicant, on behalf of the Property Owner, filed a timely appeal of the Zoning Administrator's determination to deny the Project to the Planning Commission; and WHEREAS, pursuant to Section 65905 of the Government Code, the Planning Commission held a duly noticed public hearing to consider the Project on May 13, 2026, at which time all interested parties had the opportunity to be heard. The Planning Commission considered the agenda report dated May 13, 2026, incorporated herein by reference, and all written and oral testimony; and WHEREAS, on May 13, 2026, the Planning Commission voted and adopted Resolution No. PC-2026-12, upholding the appeal, inclusive of a Condition of Approval to limit the amount of branded color elements such that it does not exceed 50 percent of the total canopy fascia height and made r findings for approval pursuant to those listed in PMC Section 18.20.050.B.1 through 6; and WHEREAS, on May 15, 2026, pursuant to Pleasanton Municipal Code Section 18.144.010 (City Council Review'), a member of the City Council called up the action of the Planning Commission for review; and