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Retail Mixed Use Market Study Update 1 January 6, 2010 <br /> 3. BRE <br /> Size: 8.2 acres <br /> Frontage: Gibraltar Drive and Hacienda Drive <br /> Proximity to BART: .35 miles <br /> Average Daily Traffic: t 15,300 trips <br /> Visibility/Access: Medium --- <br /> Recommended Use <br /> The BRE site is located at the intersection of <br /> Gibraltar Drive and Hacienda Drive. Although <br /> visible and accessible within the park, it is <br /> farther from the freeway and is exposed to F 3: BRE Site Location <br /> fewer passing cars than other sites in the park. <br /> Strategic Economics recommends that BRE be developed as a residential use, perhaps in <br /> conjunction with a broader mixed -use development on other sites. This site may also be an <br /> appropriate location for structured parking serving BART commuters and/or the retail component <br /> of the project. <br /> 4. Roche <br /> Size: 12.1 acres <br /> Frontage: Gibraltar Drive, Hacienda Drive and , <br /> Willow Road <br /> Proximity to BART: .35 miles <br /> Average Daily Traffic: 2 16,300 trips <br /> Visibility/Access: Medium <br /> Recommended Use <br /> The Roche site is owned by Roche, a large <br /> pharmaceutical and healthcare company <br /> headquartered in Switzerland. Given the size <br /> and global orientation of the firm, its long term Figure 4: Roche Site Location <br /> development plans for this site are unclear. If Roche were to sell this parcel to developers, its <br /> optimal use would be residential or additional office development. It also has the potential to <br /> accommodate commuter or retail parking, although any parking at the location would require <br /> pedestrians to cross an additional street to reach retail or the BART station. <br /> City of Pleasanton Websih: Traffic Counts Map. www.ci.pleasanton.ca.us /services /traffic /trafficcounts- <br /> map.html. Accessed 11/19/2009. <br /> 2 City of Pleasanton Website: Traffic Counts Map. www.ci.pleasanton.ca.us /services /traffic /trafficcounts- <br /> map.html. Accessed 11/19/2009. <br /> 54 <br />