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9. Page 12 indicates that sales tax revenue from Costco would grow 3% per year for 25 years. <br /> What is the basis for this estimate? Historically, new Costco's have seen revenue growth for <br /> the first few years and then flat sales thereafter. Assuming 3%sales growth for 25 years in an <br /> era of increasing online sales (e.g.Amazon) and the likelihood of recession over this period <br /> makes this estimate unrealistic. Even using the unrealistic 3%annual sales increase the city <br /> would not break even on the deal for 20 years based on Costco revenue alone (Attachment 3). <br /> Payback would be 11 years for total revenue(Attachment 4). <br /> 10. Prudent investors perform a sensitivity analysis of potential return on investment when <br /> analyzing a new business or project. The city should run a number of scenarios evaluating <br /> potential sales and tax revenue return to evaluate the true benefits of the project. Using an <br /> unrealistic figure of 3%without examining other possibilities is a failure of the city's fiduciary <br /> responsibility to the taxpayers. <br /> 11. Is the city responsible for the full $6.8 million ($8.2 million with interest)of the tax sharing <br /> agreement if the sales don't materialize as expected, or if Costco abandons the project before <br /> the payment is made? <br /> Conclusion <br /> Even if you subscribe to the idea that the public should subsidize private development (which I don't), <br /> the risk/reward structure of this deal is way out of whack. Most of the risk (almost 90%of the <br /> infrastructure costs) are the responsibility of the city, and by far the biggest rewards go to Costco, as <br /> described below. <br /> Costco gross profit over 25 years=$830,000,000 (see attached spreadsheet) <br /> Potential City Revenue from Costco over 25 years=$25,000,000 (Attachment 3) <br /> Potential City total revenue from EDZ(including Costco)over 25 years=$76,000,000(Attachment 4) <br /> These results are using the city's numbers,which have already be shown to be faulty. Hardly an <br /> equitable deal considering the city has most of the risk for a reward equal to 2%of the city Operating <br /> Budget. <br /> What are our Values? <br /> The question of whether the public should subsidize Costco and Nearon is not really one of dollars and <br /> cents, but one of values. Do we want to use taxpayer dollars to maintain and enhance our community, <br /> provide for our existing roads and infrastructure, parks, police and fire services, cultural resources,the <br /> human needs of our residents, water and sewer systems, and environmental protection? Do we value a <br /> transparent, democratic local government that truly represents the public and presents projects and <br /> proposals in an honest and straightforward manner rather than a misleading way? <br /> Or would we spend our limited resources as a handout to a multibillion-dollar corporation whose <br /> business model is destructive to local economies and the environment to entice them to come to <br /> Pleasanton? Are willing to allow our public officials to deceive the community with misleading <br /> information and undermine the public, democratic process we have fought so hard for over the years <br /> just so we can have a Costco? <br /> 082917 SR Comments v2 Page 3 <br />