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11
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2020
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020420
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11
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
2/4/2020
DESTRUCT DATE
15Y
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11 ATTACHMENT 4
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\CITY CLERK\AGENDA PACKETS\2020\020420
11 ATTACHMENT 5A
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\CITY CLERK\AGENDA PACKETS\2020\020420
11 ATTACHMENTS 6-9
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\CITY CLERK\AGENDA PACKETS\2020\020420
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$30,440 in annual revenue to other schools. The Project would also generate one-time <br /> supplemental taxes of approximately $42,725 to the PUSD and $4,690 to other schools. <br /> The fiscal impact analysis also assessed the impact of development within the Project on <br /> businesses in the City, including the downtown area. The analysis indicates that impacts <br /> generated by the Project on the market area's existing retail environment would be limited. The <br /> economic analysis concluded that Phase I sales in the Project(i.e., the sales resulting from a club <br /> retail use and a limited amount of general retail uses)could result in a decrease in annual sales by <br /> existing market retailers of approximately $26.7 million, or 0.9 percent of the market area's <br /> existing $3 billion in annual retail sales, which is considered to be a nominal impact. Based upon <br /> these findings,the analysis concluded that implementation of the Project would not cause or <br /> contribute to urban decay. <br /> 2. The Project Would Enhance Pleasanton 's Diversified Economic Base Through Business <br /> Expansion, Consistent with General Plan Economic and Fiscal Element Policy 1 <br /> Policy 1 of the City's General Plan Economic and Fiscal Element is to "Enhance <br /> Pleasanton's diversified economic base through an aggressive business retention and expansion <br /> program."Approval of the Project is key to facilitating the"aggressive"business expansion <br /> envisioned by this policy. Without the approval of the Project, the area would be likely to <br /> develop on a parcel by parcel basis, and not benefit from a consistent framework for the City's <br /> review and approval of new uses and projects in the Project area, resulting in a piecemeal, <br /> incremental approach to development, typical of most small-scale non-residential development. <br /> The Project would facilitate the redevelopment of land to a higher and better use by <br /> creating a plan for development rather than an incremental approach. An incremental approach <br /> would not likely provide the economies of scale (or degree of funding) necessary to provide <br /> needed infrastructure improvements as the need arises, nor would it facilitate development of a <br /> major retail anchor. An incremental approach would therefore not likely yield the scale of <br /> business expansion that the Project would yield. <br /> In addition, the Project contains design guidelines that will ensure a high quality <br /> development that furthers the mission of the City's economic development goals and policies, by <br /> providing assurance of high quality design and access to major transportation corridors to which <br /> larger retailers are attracted. <br /> c. Adoption of Statement of Overriding Considerations <br /> The City Council has weighed the economic, legal, social,technological, and other <br /> benefits of the Project against the significant and unavoidable impacts of the Project. The City <br /> Council hereby finds that those benefits outweigh the significant and unavoidable impacts of the <br /> Project, and further determines that the Project's significant unavoidable impacts are acceptable <br /> due to the Project's benefits. <br /> Accordingly,the City Council adopts the Statement of Overriding Considerations <br /> contained in these Findings recognizing that significant unavoidable impacts will result from <br /> implementation of the Project. <br /> 57 <br />
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