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Objective Design Standards for Multifamily Housing in R-M, C-C, and M-U Zoning Districts <br />City of Pleasanton - 7 - December 14, 2022January 5, <br />2023 - DRAFT <br /> <br /> <br /> <br />B. VISION STATEMENT <br />The City of Pleasanton puts forward the following vision statement to complement the attached <br />development standards and design guidelines, and to articulate the City’s planning intent as the standards <br />and guidelines are implemented. <br />Vision Statement: <br />The quality and character of residential and multifamily development throughout the city is of utmost <br />importance to the community. The vision for new residential development created under these standards <br />and guidelines is for attractive, livable and high quality projects that are appropriately designed and <br />scaled, transition and integrate with existing residential and commercial development, and have a strong <br />pedestrian focus that connects to and addresses the public realm. With respect to projects in Downtown <br />Pleasanton, these standards and guidelines reflect the status of downtown as the heart of our city. Its <br />charming town center, historic neighborhoods, welcoming public places, and thriving businesses are the <br />pride of the community. Downtown Pleasanton’s traditional character and small-town ambiance will be <br />preserved and strengthened. Through thoughtful public and private investment, Downtown Pleasanton <br />will realize its full potential, offering a safe, livable, and vibrant experience for Pleasanton residents, <br />businesses, and visitors of all ages and backgrounds. <br />