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Page 1 of 3 <br />Item #10 <br /> CITY COUNCIL AGENDA REPORT <br /> <br />December 19, 2023 <br />Finance <br /> <br />TITLE: APPROVE A CONSULTING SERVICES AGREEMENT WITH CLIFFORD MOSS, <br />LLC FOR PUBLIC ENGAGEMENT AND COMMUNICATIONS SERVICES <br />RELATED TO REVENUE MEASURE ELECTION FEASIBILITY IN AN AMOUNT <br />NOT-TO-EXCEED $284,000 THROUGH SEPTEMBER 30, 2024, AND APPROVE <br />A BUDGET AMENDMENT IN THE GENERAL FUND <br /> <br />SUMMARY <br />At its March 21, 2023, Council meeting, the City Council directed staff to begin exploring viable <br />revenue options to sustain vital City services and maintain community infrastructure, toward <br />ensuring that resources are available to keep pace with the service needs expected by the <br />community in future years. Rising costs coupled with reduced hotel tax revenue caused by the <br />pandemic puts pressure on the General Fund budget, while at the same time many City <br />infrastructure assets such as fire stations and park systems that were constructed or renovated <br />during a significant growth period in the 1980s and 1990s are aging and in need of <br />reinvestment to remain fully operational. Additional financial resources will help to sustain a <br />high quality of life for all residents now and into the future. <br /> <br />Following the City Council’s direction, staff interviewed several revenue strategy consulting <br />firms and selected Clifford Moss, LLC (Clifford Moss) to assist with the revenue option study. <br />The agreement for phase 1 work expires on December 31, 2023, for which the total cost <br />including a revenue feasibility survey was $97,250. Staff recommends entering into an <br />agreement with Clifford Moss for phase 2 work on community engagement and public <br />information. <br /> <br />RECOMMENDATION <br />• Approve a consulting services agreement with Clifford Moss for public engagement and <br />communications services related to revenue measure election feasibility (phase 2), in <br />an amount not to exceed $284,000 through September 30, 2024 <br />• Approve a budget amendment in the General Fund to appropriate $284,000 for <br />professional services in Fiscal Year 2023/24. <br /> <br /> <br />BACKGROUND <br />Clifford Moss is a highly-regarded public affairs firm with demonstrated success in helping <br />public agencies, private organizations and individuals build public support for ballot measures, <br />strategic initiatives and campaigns. Some of the services provided by Clifford Moss include <br />public engagement/community outreach, revenue feasibility analysis, and public information, <br />such as: <br />• Stakeholder/opinion leader engagement/community outreach <br />Page 151 of 270