Civic Arts Commission Meeting Agenda Packet 030325 FINAL

each of the Public Art pieces, participants will experience a rich tapestry of history, art and the people /buildings that are the legacy of Pleasanton. What is needed is an iPad large enough and powerful enough to handle an array of images. Currently, the MOM 6lb. binder carried on the walk is cumbersome. It is best replaced with a lightweight iPad to house extensive visual images and information of the Huff Walking Tour plus related images and information related to Public Art encountered on the walk. This approach allows the compiling of selected visual images.The editing is important because the current process makes it impossible. PCAC proposes to own an iPad with large enough capacity to assist in information sharing for the Walking Tours and various cultural events. This purchase would allow an assistant to move among the attendees and show the image while the script is read on another smaller MOM iPad. c. 2014 Cultural Arts Plan Goals and Strategies pg. 3, recommends 8 goals • Enhance arts and cultural programming available to Pleasanton’s residents, workers, and visitors. • Celebrate cultural diversity and enhance connections • Improve marketing and visibility of the arts Describe your agency and provide its mission or purpose statement. The Pleasanton Cultural Arts Council (PCAC) is an all-volunteer 501 (c) (3) organization that has been in existence since 1979. PCAC's vision is to advocate for all of the arts, provide leadership, educate and provide youth grants to promote quality programming. Mission Statement: "Pleasanton Cultural Arts Council is a non-profit committed to encouraging, supporting and promoting the Arts in the Pleasanton community and schools to reflect our cultural diversity and inspire all." Please describe how you plan to market this project. Marketing and Promotional materials is $1,400. includes contracting with a high level skilled person or persons to recommend and execute a successful marketing plan and raise the arts visibility. This will include digital, social media, limited print and digital news sources, and the purchase/ fee use of various applications. The City of Pleasanton markets cultural events and PCAC has partnered in 2023 to create and support art activities at the events. We intend to continue this partnership. The MOM produces a digital newsletter. PCAC is actively contemplating a digital campaign to raise arts visibility and community engagement. Marketing requires current knowledge of trends, active knowledge of the community's interests and a high degree of savy as to what works. Money can be wasted with good intentions but poor results. For that reason we would search for professional expertise. Page 100 of 116