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Audience (performance) <br /> Spectators (event) <br /> Participants <br /> Clients <br />Estimate the total number of unduplicated Pleasanton residents to be served by this <br />project. <br />Combining the audience of the various cultural events, i.e. Hispanic, AAPI, Indigenous, <br />Diwali, Juneteenth, and the audience of the multiple MOM Walking Tours it is reasonable to <br />consider 3,000 as a conservative number. <br />Describe the specific population your agency anticipates serving with these funds and <br />how they will benefit from the implementation of this project. (e.g. low income, youth, <br />disabled, etc.) <br />There are no fees associated with MOM Free Walking Tours or various cultural <br />celebrations. These events are open to residents of Pleasanton and surrounding areas. We <br />invite audiences of all ages, income levels and abilities to come and enjoy Pleasanton’s <br />Public Art and cultural events. We expect a greater appreciation for cultural diversity and a <br />strong recognition on how Public Art, history and people tell the story of Pleasanton <br />Please describe in detail what the community grant funds will be specifically used for. <br />It is critical to purchase an robust iPad to meet multiple functionalities in various venues.A <br />large enough iPad screen to adequately view images is essential. MOM will donate the use <br />of their older, smaller and less capacity iPad. (Word storage is less demanding). <br />Apple iPad Pro 11-inch (4th Generation): with M2 chip, Liquid Retina Display, 256GB, Wi-Fi <br />6E, 12MP front/12MP and 10MP Back Cameras, Face ID, All-Day Battery Life $899 + Apple <br />Pencil ($72) and Apple Magic Keyboard and keyboard case ($269)+ tax $126.56 <br />=$1,234.76 Current price on Amazon <br />Considering art and presentation materials at $150 per cultural event and six cultural <br />events to support, the Cost is $900. <br />Marketing and Promotional materials is $1,400. includes contracting with a high level skilled <br />person or persons to recommend and execute a successful marketing plan and raise the <br />arts visibility. This will include digital, social media, limited print and digital news sources, <br />and the purchase/ fee use of various applications. <br />Describe how this project is cost effective and whether the budget is reasonable for the <br />anticipated result. If this project does not receive funding, what will be the effect on this <br />project? <br />Page 102 of 116