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Powered by ZoomGrants™ <br />City of Pleasanton <br />FY 2024/2025 Community Grant Program - Civic Arts <br />Pleasanton Cultural Arts Council <br />Newsletter Creation and Associated Outreach <br />Requested Amount <br />$ 5,700.00 <br />Official Amount <br />$ 3,000.00 <br />Provide a brief summary of the project for which your agency is seeking funding for (no <br />more than 3 sentences; this text will be used widely during the review and implementation <br />process to describe your project.) <br />This project focuses on creating a quarterly newsletter, developed by PCAC in conjunction <br />with professional assistance. The newsletter will be distributed via conventional mail, social <br />media, and be parsed so that excerpts can be used for targeted communications to specific <br />demographic groups in the Pleasanton community, both individuals and other <br />organizations. It will be used as a collaborative resource wherein we will include articles <br />about other arts groups as well as cultural arts programs in our schools. The expectation is <br />that the newsletter will help generate new members, new donors, and paid advertisers. <br />Describe the following:a. The problem(s), need(s), issue(s) or service gaps to support the <br />need for this project in Pleasanton. b. How your project relates to the problem, need, issue <br />or service gap. c. How this relates to the Cultural Plan. <br />a. There is a need in Pleasanton to connect with our citizens, broadly and diversly, to help <br />assure that they are aware of the arts programs in our city. For many organizations, <br />including PCAC, we are doing many good works in Pleasanton; some small, and some <br />more far-reaching. While most of us like to consider Pleasanton as being a close-knit <br />community, the fact is that many in our community are not aware of what the arts <br />organizations in our community are doing. If it is not "big news" it tends to be invisible. <br />b. This project relates to the problem because it will provide a regular quarterly broadcast to <br />the community announcing the many cultural and artistic events available by all local <br />organizations; not only PCAC. It also supports our local artists including young artists and <br />Page 108 of 116