Civic Arts Commission Meeting Agenda Packet 030325 FINAL

The project will be implemented, administered and operated by creating a baseline list of goals and objectives which will be communicated to the committee responsible for the newsletter and further to the professional assistants we will contract with. This will also include tasks and initiatives that will be executed by current PCAC Board members and community volunteers. It will include co-marketing/collaborating with other Pleasanton nonprofits to assure that each entities "brand" is properly presented. Administration of the project will be facilitated by our Board and member volunteers as well as help from any collaborating entities. We expect the research, development and publication of the first issued newsletter will take 3-6 months. Identify the organization(s) that your agency will partner with on this project. (A Collaboration Agency Form is required for each collaborating agency.) Enter N/A if not applicable. For this project there will not be a "formal" collaboration, but the intent is that it will be an ongoing collaborative, as we will be continuously requesting and receiving information from any community arts groups who are interested in having PCAC include their notifications within the structure of our newsletter. Organization may include: Museum on Main, Pleasanton Community Concert Band, Pleasanton Art League, City of Pleasanton's Cultural Events, Quest Innovation Fair, an PUSD student arts and culture events. PCAC already supports these groups with marketing and involvement. Please choose a common indicator that your agency will use to measure participation. Audience (performance) Spectators (event) Participants Clients Estimate the total number of unduplicated Pleasanton residents to be served by this project. We hope to touch every household in Pleasanton. If we base our estimate on how many residents actually receive and read through our newsletters or components thereof that are disseminated elsewhere, we can conservatively estimate 20,000 individuals. We could assume that 50% of those people would tke it as a "call to action" by attending or otherwise being involved in an activity. In reference to question number 4, please note that our unduplicated residents include participants, audience, and spectators. Describe the specific population your agency anticipates serving with these funds and how they will benefit from the implementation of this project. (e.g. low income, youth, disabled, etc.) The population we anticipate serving is any resident of Pleasanton and surrounding communities. Since the majority of our programs are provided at zero cost, we open opportunities for all citizens regardless of income. In addition, we execute programs, Page 110 of 116