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TVAST will be widely marketed using many print, on-line, social media, and in-person <br />strategies. These include the following: <br />We will use street banners, printed promotional materials (postcards, flyers, posters), direct <br />mail to past attendees, newspaper inserts in East Bay Times, targeted emails to local <br />residents through BANG, social media promotions, and ads in local papers and onlines <br />(Pleasanton Weekly, The Independent). <br />We will leverage the invaluable networks of participating artists and collaborating arts <br />organizations. <br />We will promote the event at local farmers markets, with artists staffing tables and <br />interacting with community members. Several artists will paint plein air in public areas and <br />distribute promo materials. <br />The calls to artist participation will be publicized in art association newsletters and <br />appropriate event calendars. <br />Bike tour information and the event will be entered into event calendars throughout the East <br />Bay. Bike shops and Cycling groups will be reached out to in order to help spread the word <br />about "artcycling" in social media posts, newsletters and flyers. <br />We will distribute media releases both around the event and around the bike tour which is <br />an innovative, green way to experience TVAST. We will seek an article in Diablo magazine <br />and east bay newspapers about the event and the "artcycling" angle. <br />During the event, all studio stops will have street signs to guide attendees, maps showing <br />all participating studios, and other pertinent informational flyers. <br />Explain how this project will be implemented and include a brief timeline for <br />implementation. <br />Implementation of the project is the responsibility of staff members, the board of directors, <br />and volunteers, most of whom are artists themselves. TVAST is the largest event of our <br />organization and the project requires ongoing planning and preparation. With three years <br />experience, the team has developed checklists and materials that are now proven. <br />Although we work from a more detailed task spreadsheet by committee, a sample brief <br />timeline for implementation is: <br />2025 TVAST Event Timeline <br />2024: <br />October - November <br />Revise website and artist signup documents <br />Locate Local Grants and submit grants <br />Locate Regional Grants and Other Funding Sources, make appropriate submissions <br />2025: <br />December - January <br />Launch Calls to Artists <br />Page 29 of 116