CITY COUNCIL AGENDA PACKET - Laserfiche WebLink

Page 4 of 5 5. Goal A. Funding Our Future Strategy 2. Identify expanded and new revenue sources to address significant infrastructure needs Status Update: Several revenue-generating initiatives were implemented recently, or are underway, including: developer impact fee updates, updates to the Master Fee Schedule (e.g., field use fees), credit card usage fees, a new City Sponsorship Policy and Percent for Art Fee. After adoption of the two-year budget, the City will develop a comprehensive Long-Term Financial Sustainability Plan over the next 12-18 months. This plan will address financial strategies to be deployed over the next five years, beyond immediate budget reductions. These strategies will include revenue options, economic development initiatives, municipal service reviews, asset management planning, and review of the City's reserve policy. 6. Goal E. Building a Community Where Everyone Belongs Strategy 4. Implement the updated 2024-2028 Economic Development Strategic Plan initiatives Status Update: Staff recently completed the Downtown Pleasanton Property and Business Improvement District Feasibility Study to evaluate the current Downtown Business Improvement District (BID) with the goal of enhancing economic resiliency in the downtown district. A retail attraction initiative is currently underway with the identification of opportunity sites, completion of a retail void analysis, and initial development of retail attraction marketing activities. Staff is continuing to evaluate the City's current zoning and permitting to provide a clear business roadmap for target sectors, including life sciences and innovation-based companies. Staff is also leveraging partnerships with regional and local business organizations, including i-Gate Innovation Hub/Startup Tri-Valley, East Bay Small Business Development Center, and Pleasanton Chamber of Commerce, to provide events, workshops, and other business support and attraction activities. Visit https://www.cityofpleasantonca.gov/our-government/economic-development/business-resources/ for more information. 7. Goal E. Building a Community Where Everyone Belongs Strategy 9. Advance the East Pleasanton Specific Plan Status Update: The City began active discussions with East Pleasanton property owners in mid- 2024 regarding annexation and development of the Arroyo Lago and East Lakes residential projects. The City Council provided formal direction to accept annexation applications in February 2025 and directed staff to continue to advance efforts toward annexation. Staff will also proceed with a General Plan policy framework for the broader East Pleasanton area in 2025, in lieu of a full-scale specific plan. Moving forward, staff will continue to provide regular updates through comprehensive agenda reports and presentations, ensuring transparency and accountability in the City's strategic priorities. EQUITY AND SUSTAINABILITY The ONE Pleasanton strategic plan includes a variety of strategies focused on advancing equity and sustainability, including strategies focused on climate action, financial sustainability, water quality, long-term infrastructure planning, inclusion, and community development. OUTREACH No community outreach was conducted, as this report shared internal data on work by City Page 51 of 348