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Page 3 of 3 <br />could terminate the district in a 30-day annual window at the request of lodging businesses <br />that pay 50 percent or more of the assessment, or in cases of misappropriation of funds, <br />malfeasance, or violation of law. <br /> <br />EQUITY AND SUSTAINABILITY <br />Not applicable, as this item is a routine matter of City business. <br /> <br />OUTREACH <br />Visit Tri-Valley sent notice of the intention to increase the TVTMD assessment to all lodging <br />businesses included in the district and held two informational meetings to collect feedback at <br />which there was no opposition to the assessment increase. <br /> <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this action advances the ONE Pleasanton strategic plan goal of Building a <br />Community Where Everyone Belongs by leveraging Visit Tri-Valley’s marketing programs to <br />promote Pleasanton as prioritized in the City's Economic Development Strategic Plan. <br /> <br />FISCAL IMPACT <br />There is no significant fiscal impact to the City. The City’s Visit Tri-Valley membership <br />dues will continue at the city membership rate of $2,500 annually. Staff costs generated <br />by the administration of the assessment district and/or the collection of funds will <br />continue to be offset by the administrative fees received as described in the <br />Management District Plan. <br /> <br /> <br />Prepared by: Submitted by: Approved by: <br /> <br />Lisa Adamos, Economic <br />Development Manager <br />Pamela Ott, Assistant City Manager <br /> <br />Gerry Beaudin, City <br />Manager <br /> <br />Attachments: <br />1. Resolution <br /> <br />Page 7 of 226