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RESOLUTION NO. ____ <br /> <br />A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PLEASANTON <br />APPROVING A TRI-VALLEY TOURISM MARKETING DISTRICT (TVTMD) <br />ASSESSMENT RATE INCREASE FROM $3.25 TO $4.00 IN ACCORDANCE <br />WITH THE TRI-VALLEY TOURISM MARKETING DISTRICT PLAN <br /> <br /> <br /> WHEREAS, on December 5, 2005, the City Council of the City of Pleasanton <br />adopted the Management District Plan (Plan) and established the Tri-Valley Tourism <br />Business Improvement District; and <br /> <br />WHEREAS, the Property and Business Improvement District Law of 1994, Streets <br />and Highways Code §36600 et seq., authorizes the City to renew business improvement <br />districts upon petition by a weighted majority of the business owners located within the <br />boundaries of the district; and <br /> <br /> WHEREAS, on April 19, 2022, the City Council modified the MDP and renewed <br />the Tri-Valley Tourism Marketing District (TVTMD) for ten years, set to expire on June 30, <br />2032; and <br /> <br />WHEREAS, the TVTMD includes lodging businesses in the Town of Danville <br />(Town), the cities of Dublin, Livermore, and Pleasanton (Cities) and those portions of the <br />unincorporated areas of Contra Costa and Alameda Counties (Counties), which include <br />the communities of Alamo, Blackhawk, and Sunol, the portion of the counties that lies <br />between the cities of Pleasanton and Livermore, and that portion of Alameda County <br />which lies southeast of Interstate 580; and <br /> <br />WHEREAS, the Plan details the operational specifications and annual budget of <br />the district, and further outlines the assessment structure, which is set at the current $3.25 <br />per paid occupied room per night assessment with an option to increase the assessment <br />starting in the third year (2025) but not to exceed $4.00 per paid occupied room per night; <br />and <br /> <br />WHEREAS, Visit Tri-Valley (VTV) Board of Directors approved an assessment <br />increase to the maximum $4.00 per paid occupied room per night assessment at its <br />meeting on March 19, 2025, subject to the Pleasanton City Council’s approval; and <br /> <br />WHEREAS, the Management District Plan summary describes the assessment to <br />be levied on lodging businesses within the TVTMD to pay for sales & marketing and <br />destination development programs, and other improvements and activities set forth in the <br />Plan; and <br /> <br />WHEREAS, the assessed lodging businesses within the TVTMD will receive a <br />specific benefit from the activities and improvements set forth in the Plan; and <br /> <br />Attachment 1 <br />Page 8 of 226