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2025 Annual Report and 2026 Budget <br />The Pleasanton Downtown Association (PDA) is a non-profit service organization comprised of <br />all downtown Pleasanton businesses and serves as the manager of the Downtown Pleasanton <br />Business Improvement District (BID). The BID was created in 1984 by the Pleasanton City <br />Council, pursuant to the provisions of the Parking and Business Improvement Area Law of 1989. <br />MISSION STATEMENT <br />The Pleasanton Downtown Association is dedicated to promoting and enhancing the vitality of <br />Downtown Pleasanton as a vibrant, welcoming, and thriving destination. Through advocacy, <br />community partnerships, events, and support for local businesses, we aim to preserve the <br />unique charm of our historic downtown while fostering a dynamic environment for commerce, <br />culture, and community engagement. <br />VISION STATEMENT <br />To cultivate a vibrant, inclusive, and economically thriving downtown Pleasanton that honors its <br />historic charm while fostering a dynamic future for businesses, residents, and visitors alike. <br />The District currently includes approximately 600 members. Those members elect and are <br />represented by a 13-member Board of Directors, where, as dictated by the PDA By-Laws, no <br />more than three directors may represent any one segment of the membership, but the Board <br />must include two property owners and two retailers or restaurateurs. In accordance with the <br />City and PDA agreement, the PDA has created an organizational structure that is modeled on <br />the guidelines recommended by the National and California Main Street Programs. The PDA is <br />designated as a 2025 Accredited Main Street America™ program, which is Main Street <br />America’s top tier of recognition and signifies a demonstrated commitment to comprehensive <br />commercial district revitalization and a proven track record of successfully applying the Main <br />Street Approach™. <br />PDA COMMITTEES <br />Committees are an integral part of the PDA and are comprised of Board members and District <br />members and are tasked with specific goals and priorities. <br />Executive Committee: The Executive Committee is made up of the five officers of the <br />Board of Directors – President, President-Elect, Past President, Secretary and Treasurer. While <br />the Board of Directors is responsible for broad oversight of the District, the Executive <br />Committee focuses more closely on the operations of the PDA, which include the following <br />ATTACHMENT 1 <br />Page 152 of 264