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Pleasanton Downtown Association <br />2026 Budget <br />Income <br /> <br />Category Amount <br />BID Membership $140,000 <br />City Contract $80,000 <br />Farmers Market $20,000 <br />Corp. Sponsors $35,000 <br />Pleasanton Downtown Foundation $10,000 <br />Associate Membership $3,000 <br />Total Income $288,000 <br /> <br />Event Income <br /> <br />Event Revenue <br />Concerts in The Park $5,000 <br />Halloween Brew Crawl $40,000 <br />St. Patrick's Day Brew Crawl $40,000 <br />Summer Wine Stroll $35,000 <br />Forkful $8,000 <br />Totally Mimosa $6,000 <br />Children's Events $4,000 <br />Weekends on Main $1,000 <br />Movies in The Park $2,000 <br />Holiday Spirit Stroll $30,000 <br />Total Gross Event Revenue $171,000 <br /> <br />Gross Income: $459,000 <br /> <br /> <br />Expenses <br /> <br />Category Amount <br />Annual Meeting $500 <br />Audit $8,000 <br />Beautification and Revitalization $10,000 <br />Page 158 of 264