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The 2025 budget included a full-time Executive Director and full-time Events Director. <br />Historically, the PDA has operated with 3 full-time staff members. We eliminated the <br />Operations Director/Office Manager position before the end of 2024 and did not have the <br />budget to replace this position back to a full-time staff member in 2025. Funds were instead <br />shifted towards other necessary expenses to keep the organization running. <br />In October 2020, City Council approved a deferral of the PDA rent through December 2021. The <br />PDA continues to pay rent to the City, plus the additional deferral amount of $383.06 each <br />month. The rent is increased each year based on the CPI-adjusted rate. <br />The PDA is extremely event-dependent for ongoing operational funding, and this will be <br />amplified in 2026. Event income will become more critical for the organization, and we will <br />need to be very cognitive of which events are income-producing for the PDA. Despite a <br />decrease in staffing, we plan to bring a minimum of six new family-friendly and free community <br />events to the heart of Pleasanton in 2026 to continue shining a light on our charming downtown <br />and vitality to small businesses. We will not have to significantly limit the number of Concerts in <br />the Park in 2026 as we did in 2025 due to the construction scheduled for Lions Wayside Park. <br />This will have a positive impact on the budget as well since we will have greater sponsorship <br />opportunities for the concerts in June - August 2026. <br />Listed below are the events we plan to bring in 2026: <br />March 14 - St. Patrick’s Day Brew Crawl <br />April 4 - Bunny Hop <br />May 16 - Wine Stroll <br />June 5-7 - Weekends on Main: Hot Rod Row + Thrift Market (NEW!) <br />June 5 - August 28 - Concerts in the Park (Lions Wayside Park) <br />June 9 / 23- Movies in the Park (NEW!) <br />July 14 / 28 - Movies in the Park (NEW!) <br />September 12 - Forkful Culinary Stroll <br />September 19 - Country FEST (NEW!) <br />October 2-4 - Weekends on Main: Art Walk (NEW!), Pleasanton Palooza, BMX Bike Fest <br />October 1-18 - Pumpkins on Main <br />November 28 - Small Business Saturday <br />December 4 - Magical Holiday Lane <br />December 1-15 - Downtown Holiday Decorating Window Contest (NEW!) <br />December 12 - Spirit & Sweater Stroll <br />The PDA is committed to moving forward with the best interests of Downtown Pleasanton and the <br />incredible businesses within the District at the forefront of our decision making. <br />Page 157 of 264