CITY COUNCIL REGULAR MEETING AGENDA PACKET

neighboring towns are coming to our downtown and staying to shop and dine.” Anonymous Business: “The Pleasanton Downtown Association is a vital partner in helping my business grow. Their events, social media efforts, and consistent push to bring people downtown give my business exposure and keep us connected to a larger audience. That kind of support helps us stay competitive and thrive.” Tutu School: “Thank you so much! This event was such a wonderful way to connect with local families and share the joy of ballet with our community. We loved seeing so many smiling faces stop by our booth.” Cellar Door: “I think a lot of people lose focus on the fact that it’s not the PDA’s job to get people into our businesses. The PDA does an amazing job of bringing people to downtown. It is our responsibility as small business owners to figure out how to grab those people and pull them into our businesses.” Maven & Co.: “I think the community loves these weekends. As long as the events are bringing people out and about I have no problem with the street being shut down!” Martial Arts America: “As a family business, we all grew up in Pleasanton and appreciate the opportunity to interact with new and old Pleasanton families alike. Weekends on Main is a fantastic way to have fun as a community while expanding our clientele at the martial arts studio. Martial Arts America Pleasanton looks forward to Weekends on Main in 2026!” Five Little Monkeys: “It brings the community together and shows off how amazing our downtown is! We loved the unified small-town downtown vibes with all the kids riding their bikes, people up and down the street shopping and chatting!” Meadowlark Dairy: “Love the new layout with a few events happening on each day.” Nonni’s Bistro: “The August Weekend on Main was the best of them all—well planned, and well executed. The locals all seemed to love it as well as many of the visitors from neighboring cities. I definitely recommend more.” Murphy’s Paw: “Weekends on Main brings us a LOT more business—new visitors as well as regulars. It also gives us a chance to organize events like our Pet Fair or host dog adoptions (easier to do on the street with more room!). When events are planned during the street closures, that's really when it brings more people downtown.” The Pleasanton Downtown Association is not simply asking for additional funds; we are presenting a forward-looking investment plan that will multiply the impact of every dollar collected. Increased BID membership revenue will ensure that our downtown continues to thrive as the heart of Pleasanton—supporting small businesses, drawing visitors, and creating a strong sense of place for our community. Page 163 of 264