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3. Beautification & Placemaking (25%) <br />Objective: Enhance the look, feel, and safety of downtown. <br />- Public Art Projects: Rotating murals on Main Street alleys; interactive selfie spots (e.g., angel wings, <br />3D murals); sculpture installations tied to Pleasanton history or culture. <br />- Streetscape Enhancements: Seasonal lighting displays (similar to Livermore’s string lights); <br />decorative planters with year-round floral upkeep; more benches and shaded rest spots. <br />- Clean & Safe Program: Dedicated “Downtown Ambassadors” offering wayfinding and safety <br />presence; expanded evening lighting for walkability and security; extra waste/recycling services during <br />events. <br />Outcome: A more vibrant, safe, and photogenic downtown that encourages longer stays and repeat <br />visits. <br />4. Technology & Infrastructure (15%) <br />Objective: Modernize downtown to improve visitor experience and business access to data. <br />- Digital Directories & Wayfinding: QR codes at street corners linking to interactive maps of shops, <br />restaurants, and parking; digital kiosks highlighting events and business promotions. <br />- Downtown Wi-Fi: Free Wi-Fi zones encouraging people to linger, post, and share experiences online. <br />- Data & Analytics: Foot traffic counters to measure impact of events; customer surveys and heat maps <br />for retail planning; data dashboards to show ROI of BID investments. <br />Outcome: A connected downtown with modern tools for visitors and actionable insights for businesses. <br />5. Advocacy & Partnerships (10%) <br />Objective: Position PDA as a strong advocate and partner for downtown growth. <br />- Tourism & Regional Partnerships: Cross-promotion campaigns with Livermore, Danville, and Dublin <br />downtowns; partnerships with Tri-Valley wineries and breweries for joint events. <br />- Economic Development Studies: Commissioning retail gap analysis to attract businesses that fill <br />needs (e.g., boutique fitness, children’s stores); evaluating housing/downtown synergy to attract new <br />customer bases. <br />- Business Recruitment & Retention: Targeted outreach to unique, high-value tenants (specialty food, <br />local makers); incentives for businesses to sign leases downtown. <br />Outcome: Stronger voice at the regional level, reduced vacancies, and a curated downtown business <br />mix. <br />Business Testimonials <br />Maven & Co. Collective: <br />“As the owner of Maven & Co. Collective, being a part of the Pleasanton Downtown Association <br />has been an incredible asset to my business. The PDA creates a strong sense of community, <br />provides valuable resources, and consistently advocates for the success of small businesses like <br />mine. I’m proud to be part of a network that uplifts and supports each other while enhancing the <br />charm and vibrancy of Downtown Pleasanton.” <br />SideTrack Bar+Grill (Todd Utikal): <br />“My name is Todd Utikal, owner of SideTrack Bar+Grill. I am very proud to be a member of the <br />PDA. The number one goal of this organization is growing the popularity of our downtown, which <br />directly improves the foot traffic to our businesses. I’ve seen the impacts of PDA events on my <br />business. From crawls to concerts to parades and street closure events, Pleasanton residents and <br />Page 162 of 264