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Page 6 of 7 <br /> <br /> <br />SCOPE OF WORK – EXHIBIT A <br /> <br />Under the direction of the City’s Communications Manager and in collaboration with project <br />staff, the consultant shall provide the following services to the City <br />• Strategic communications planning and implementation <br />• Branding research and development <br />• Speechwriting <br />Graphic design (digital and print)[Grab your reader’s attention with a great quote from the <br />document or use this space to emphasize a key point. To place this text box anywhere on the <br />page, just drag it.] <br />• <br />• Photography and videography (including editing and captioning) <br />• Data analysis, and reporting <br />• Event planning, coordination, execution <br />• Document Review <br /> <br />The consultant will follow a structured strategic approach to delivering on-call communication <br />services, which includes: <br />• Research and Discovery Phase – We will begin by gathering insights to inform the <br />overall strategy and determine the most effective methods for evaluating the City’s <br />outreach and engagement needs. This may include conducting a comprehensive <br />situational analysis of communications materials, one-on-one internal and external <br />interviews, group stakeholder workshops, and public opinion polling. This phase helps us <br />understand the City's current issues, levels of customer satisfaction, existing local and <br />regional relationships, and the most effective channels for communicating and engaging <br />with residents, businesses, and regional partners. <br />• Planning Phase - Based on our research and the City’s goals, develop or update the <br />City’s communication plan to include recommended outreach strategies, objectives, <br />tactics, timelines, and key messages. Potential tactical approaches have been included in <br />Section C. <br />• Implementation Phase - This is the execution phase, where strategic plans are translated <br />into action. A key priority will be to streamline and standardize outreach efforts to ensure <br />practicality, efficiency, and consistency. We will dedicate time early in the process to <br />develop core materials to support outreach efforts, including messaging guides, <br />standardized outreach templates, and graphic design assets. All materials will be designed <br />to align with the City’s brand guidelines. Once approved, individual assets will be <br />uploaded to and designed within Canva, an online collaborative design platform, to <br />promote flexibility and ease of collaboration with the team. <br />Page 30 of 264