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Page 7 of 7 <br /> <br />• Evaluation & Refinement Phase - Accuracy, efficiency, consistency, and effectiveness <br />are essential in executing public outreach campaigns. The City exhibits professionalism <br />when creating high-quality documents, content, and results. Therefore, efforts will be <br />made to measure outcomes and impact including our success staying within budget, <br />meeting expectations, and delivering work products on time. In doing so, we can refine <br />and adjust as needed throughout our efforts. <br />Page 31 of 264