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City of Pleasanton | Stormwater System Management Plan | PWD 25.601 | PAGE 24 Wood Rodgers develops Master Plan Reports concurrently with the development of the study and provides draft copies throughout, in order to provide the client with the ability to provide input as it is developed Deliverable(s): Draft and Final Master Plan Report Task 10 | Revenue Generation Task 10.1 – Preliminary Rate Recommendations The preliminary work will include at least four (4) rate structure options incorporating all necessary revenues, costs, fund balance targets, reserves, debt service considerations, and capital improvement scenarios. A large part of this task will be the compilation of the parcel attributes. In particular, the Wood Rodgers Team including our team member, SCI, will need to perform an audit of parcel lot coverage of impervious surfaces for the various land classes. The parcel audit is a time‐consuming task that will require looking at all our data sources, viewing aerial photos, and possibly making some site visits. The data generated in this effort will be the backbone of the analysis that follows, where the nexus of parcel attributes to the fee structure is developed. This analysis uses many layers of statistical work and a reasoned and stout rationale for the resulting nexus. Deliverable(s): Workshops with Project Staff | PowerPoint Presentation Task 10.2 – Public Opinion Research and Mailed Survey: The Wood Rodgers Team proposes a multifaceted approach to evaluating the political feasibility of enhancing funding for the City’s stormwater compliance programs through mechanisms such as a voter‐decided parcel tax, a property owner‐decided fee, or other viable options. To this end, we will conduct a statistically valid, citywide public opinion survey that assesses public awareness, understanding, and receptiveness to financing these programs. The survey will encompass a diverse range of stakeholders, including single‐family residents, retail business owners, hotel operators, industry leaders, public land trusts, and other pertinent groups. Given the potential impacts from recent and upcoming elections involving fees, assessments, and other revenue‐generating proposals within the City, timing and strategy are crucial. We recommend initiating the public opinion polling before finalizing the Fee Study. In the past, this sequence has consistently proven effective in mitigating risks and optimizing the implementation of revenue measures. The polling will not only project ballot support for new stormwater fees or taxes, but will also provide deep insights into community priorities, enabling the City to create tailored services and improvements that resonate with constituents. This information will be instrumental in refining branding, messaging, and overall communication strategies. Our team employs a sophisticated research methodology that is adept at identifying the priorities of registered voters and property owners across various demographics, including different property types such as single‐family residential, commercial, industrial, apartments, and investment properties. This methodology has demonstrated reliability across diverse social and economic environments. EXHIBIT A Docusign Envelope ID: DF86282A-2A84-404C-9F8A-A035AEFBCFF8