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City of Pleasanton | Stormwater System Management Plan | PWD 25.601 | PAGE 25
<br />To ensure high accuracy, we advocate for a mailed survey approach, specifically designed to align with the nuances of a potential
<br />mail‐ballot property‐related fee. This method has outperformed standard phone surveys in predicting actual ballot outcomes for
<br />similar measures. We plan to distribute approximately 8,000 survey questionnaires by mail, aiming for a +/‐3% margin of error.
<br />Post‐distribution, we will allow a postage‐paid return period for the surveys, after which our team will undertake an intricate analysis
<br />and modeling of the results. This will involve correlating survey data with expected property owner ballot participation profiles and
<br />various balloting scenarios. The culmination of this process will be a comprehensive PowerPoint presentation detailing the opinion
<br />research findings. This presentation will: 1) offer recommendations on residents’ and property owners’ priorities; 2) assess the
<br />feasibility of proceeding with a funding ballot measure; and 3) provide value‐added insights such as alternative funding options,
<br />action plans, supporter and opponent profiles, geographic support distribution, and key messaging strategies.
<br />Deliverable(s): Mailing list for survey | Design, printing, addressing, mailing, return postage of 8,000 surveys, information fact sheet,
<br />and envelopes | PowerPoint presentation of survey findings and recommendations.
<br />Task 10.3 – Stormwater Property-Related Fee Report:
<br />Once the survey has been completed and the City’s staff has determined which rate structure option to proceed with, the Wood
<br />Rodgers Team will craft a comprehensive Proposition 218‐compliant, property‐related fee engineering report (“Fee Report”) for the
<br />proposed programs and improvements. The Fee Report will delineate programs and improvements from earlier tasks, justify fee
<br />apportionment (typically based on an impervious area), and calculate specific fees for each parcel in the City.
<br />Additionally, the Fee Report may incorporate rate credit provisions to encourage on‐site runoff abatement, benefiting large
<br />impervious sites as well as newly‐developed areas. Examples from recent reports for the cities of Cupertino, Alameda, and Davis will
<br />inform this aspect. Legal considerations like fee methodology and appeal processes will also be addressed, leveraging data from
<br />previous tasks like parcel data and community priorities. A key aspect will be auditing parcel attributes, especially impervious surface
<br />coverage, involving a thorough data examination, an aerial photo analysis, and potential site visits. The resultant data will underpin
<br />the nexus analysis, which correlates parcel attributes with fee structure, employing statistical methods and robust rationale.
<br />The Fee Report’s development will align with early stakeholder outreach and iterative review sessions with the City, possibly
<br />incorporating external stakeholders for refinement. Following reviews by the City staff and the legal counsel, a Draft Fee Report will
<br />be prepared for consolidation, culminating in a Final Fee Report compliant with Proposition 218 and relevant regulations. Mr. Edric
<br />Kwan, PE, a registered Civil Engineer, will oversee its preparation, including covering fee structure, future needs, cost estimates,
<br />apportionment rationale, parcel‐specific fees, maps, and other pertinent elements.
<br />Deliverable(s): Workshops with Project Staff | Draft and Final Fee Report | City Council Presentation
<br />Task 10.4 – Implementation Assistance:
<br />The Wood Rodgers Team is well‐equipped to assist the City with the implementation of funding enhancement options and provide
<br />the necessary technical support to ensure successful passage of a stormwater fee measure.
<br />PROPOSITION 218 BALLOT PROCEEDING | The implementation of a property‐related fee involves several key
<br />steps. To begin, the City Council must approve the Fee Study, set a public hearing date and time, and
<br />authorize the mailing of notices. Once approved, the notices are printed and mailed to property owners. A
<br />public hearing is conducted no less than 45 days after the notices are mailed. If there is no majority protest at
<br />the public hearing, the City Council authorizes the mailing of ballots. These ballots are printed and mailed to
<br />property owners, and ballot tabulation occurs after the ballot period closes, which is at least 45 days after
<br />the public hearing. Next, the City Council certifies the ballot results and authorizes the fee structure if it has at
<br />least 50% support. Finally, the fees are rolled out into the property tax bill system or utility billing system.
<br />As noted, the Proposition 218 process for stormwater fees includes a ballot proceeding. The final step involves
<br />the tabulation of ballots, with the City Clerk designated as the official tabulator. Since state law does not
<br />specify a detailed procedure for conducting the proceeding, one of the first actions is to develop a Proposition
<br />218 Procedures Resolution for adoption by the City Council.
<br />BALLOTING DOCUMENTS |The SCI team will draft all notices, resolutions, ordinances, and staff reports that
<br />are required for each step in the process, as well as the final ballot packet. City staff, including the City Clerk
<br />and legal counsel, will review and finalize all these documents. SCI will also assist the City and its legal counsel
<br />with a public hearing script for the Mayor and responses to property owner testimony at the public hearing.
<br />Municipal codes for each city are structured differently, and ordinance practices vary. Many cities choose to
<br />adopt a storm drain rate ordinance that clearly defines the City’s authority, services provided, areas serviced,
<br />initial rates, and other elements to demonstrate adherence to the California Constitution (e.g., Article XIIID)
<br />EXHIBIT A
<br />Docusign Envelope ID: DF86282A-2A84-404C-9F8A-A035AEFBCFF8
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