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Page 3 of 6 <br />• Installation of bus benches, trash cans, tree wells, and art <br />• Landscape maintenance <br />• Special event sponsorship <br />• Business attraction and retention <br />• Capital improvements. <br /> <br />The recently conducted PBID feasibility study (Phase 1) included the following six steps: <br />1. Project Initiation & Infrastructure <br />A steering committee of property owners was formed to determine the district parameters and <br />consider an initial assessment potential stakeholder support. <br />2. Database Development <br />The foundation of the District formation process is an accurate property owner database. <br />3. Boundary Map <br />Civitas with City input created a map of the District boundaries, any benefit zones, and <br />assessment scenarios. The current business improvement district map was used as a basis for <br />this step. The boundary map was then divided into three zones based on the highest level of <br />benefit from PBID services. <br />4. Property Owner Outreach <br />Outreach to property owners consisted of an open house and a survey to engage stakeholders <br />(all property owners) within the District. The purpose of the outreach included the identification <br />of priorities for specific services and the level of support for financing these services. <br />5. District Service Plan & Assessment Scenarios <br />Based on input from stakeholders, Civitas provided the City with a draft service plan, which <br />includes proposed boundaries, assessment rate, budget, and services. A service plan will be <br />the basis of the Management District Plan (MDP), if it is recommended to proceed with the <br />PBID formation. Civitas also worked with the City to clarify the base level of services the City <br />will continue providing in the District. The draft service plan was shared with the PDA Interim <br />Executive Director and Board of Directors for feedback. <br />6. Financial Analysis and Recommendation <br />A feasibility study report, provided as Attachment 1, was prepared based on input received <br />from the property owner outreach and includes the proposed district parameters, assessment <br />of stakeholder support, and recommendations for PBID formation (Phase 2). <br /> <br />For reference, Civitas Advisors was the consultant for the development and renewal of the Tri- <br />Valley Tourism Marketing District that is managed by Visit Tri-Valley, so Civitas has familiarity <br />with the Pleasanton community. Civitas Project Manager Kelly Rankin will provide an overview <br />of the feasibility process, draft service plan, results, and recommendations at the January 21