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Page 5 of 5 <br />revenue sources to address significant infrastructure needs. <br /> <br /> <br />FISCAL IMPACT <br />The fiscal impact of this staff report is limited to staff time already budgeted for this initiative. <br /> <br />If approved by voters, the projected annual revenue from a TOT increase (based on current <br />TOT levels) would be: <br />• Approximately $1.4 million in additional annual revenue (10 percent rate) <br />• Approximately $2.8 million in additional annual revenue (cumulative/12 percent rate) <br /> <br />These projections are based on current TOT collections and assume stable hotel occupancy. <br />Actual revenue will vary based on market conditions. <br /> <br />Alameda County’s costs for a consolidated general election are estimated at a rate of between <br />$5 to $7 per registered voter, effective as of July 10, 2025. A ballot measure would be mailed <br />to all registered voters in the city of Pleasanton. As of the writing of this report, the cost is <br />estimated to be approximately $242,040 to $338,856 for the November 2026 general municipal <br />election. <br /> <br />Prepared by: Submitted by: Approved by: <br /> <br />Aarón Zavala, Assistant to <br />the City Manager <br />Melinda Denis, Deputy <br />Director of Community and <br />Economic Development <br />Alexa Jeffress, Assistant City Manager <br />Ellen Clark, Director of Community and <br />Economic Development <br /> <br />Gerry Beaudin, City <br />Manager <br /> <br />Attachments: <br />1. Local Revenue Measure Results November 2024 <br />2. Presentation <br /> <br />Page 46 of 80