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Section 3 2025 Urban Water Management Plan <br />Service Area Description City of Pleasanton <br /> Public Draft | May 2026 <br /> 3-7 EKI Environment & Water, Inc. <br />Table 3-2 Population – Current and Projected (DWR Table 3-1) <br />Population <br />Served <br />2025 2030 2035 2040 2045 <br />77,232 79,395 84,202 89,024 94,407 <br />NOTES: <br />(a) 2025 population per California Department of Finance (DOF) estimates for the City of <br />Pleasanton (DOF, 2025b) <br />(b) Population projections were adapted from ABAG’s Plan Bay Area 2040 population <br />projections, and the City’s 2024 WDSCMP (ABAG, 2017; and Pleasanton, 2024). <br /> <br /> Figure 3-5 Historical and Projected Population Served <br />3.3.2 Other Social, Economic, and Demographic Factors <br />Table 3-3 summarizes demographics for Pleasanton’s service area based on the U.S. Census American <br />Community Survey 2024 5-Year Estimates (U.S. Census Bureau, 2024). The age distribution of Pleasanton’s <br />residents is similar to statewide demographics with 23% of the population under 18 years and 17% over <br />65 years. Educational attainment and median household income in Pleasanton are significantly higher <br />than statewide demographics. <br />60,000 <br />65,000 <br />70,000 <br />75,000 <br />80,000 <br />85,000 <br />90,000 <br />95,000 <br />100,000 <br />2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 <br />Po <br />p <br />u <br />l <br />a <br />t <br />i <br />o <br />n <br /> <br />S <br />e <br />r <br />v <br />e <br />d <br />Year <br />Historical Population <br />Projected Population