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<br /> <br />City of Pleasanton – 2026-2027 Scope of Work <br /> <br />As directed by the City’s Director of Community & Economic Dev, provide the following services: <br /> <br />TASK 1: Business & Community Partnerships (Pleasanton ED Initiative s 1.4, 2.3, 5.4) <br /> <br />a) Advisory and support to develop and administer City partnerships with: BIOCOM, <br />California Life Sciences, ICSC, MANEX Consulting, and other industry groups. <br />b) Foster partnership with the East Bay Small Business Development Center (SBDC) to <br />provide on-site consulting services, business seminars, a “Meet the Lenders” symposium, <br />and/or business networking events in Pleasanton. <br />c) As requested, connect City staff with key business trade associations, brokers, developers, <br />architects, or other business representatives. <br />d) Organize a trade association event in Pleasanton focused on one or more of the City’s target <br />industry sectors, e.g.: biotechnology, advanced manufacturing, GenAI, Robotics, etc. <br /> <br />Estimated Budget: $5,000 <br />observation <br />TASK 2: Marketing & Branding (Pleasanton Initiative 2.1) <br /> <br />Plan and implement an integrated, comprehensive, Economic Development Marketing Plan that <br />will dramatically raise Pleasanton’s visibility, credibility, and reputation with the regional business <br />community. Key components could include any of the following, at staff’s discretion: <br /> <br />a) Draft Advisory on branding, positioning, and messaging. <br />b) Content for City’s economic development website and social media channels. <br />c) Press strategy including press outreach, placed interviews, op-ed pieces, etc. <br />d) Content for brochures and collateral materials. Advisory on branded merchandise. <br />e) Potential print & online content in the SF Business Times showcasing Pleasanton. <br />f) Other press, marketing and promotional activities. <br /> <br />Estimated Budget: (included in Miscellaneous/Contingency, see below) <br /> <br />TASK 3: Business Retention, Attraction & Expansion (Initiatives 1.4, 2.2, 2.3, 4.1, 5.1, 5.2) <br /> <br />a) Set up and launch a robust business goodwill visit program. Provide staff augmentation <br />and training, as needed. As directed by City staff, develop a priority list of businesses that <br />should be contacted; and meet with up to 20 businesses. <br />b) Provide regular reports on business visits. Track the meetings, contact information, and <br />business issues identified (and resolved) in a CRM database. Track business metrics for bi- <br />annual reports to Council. <br />Docusign Envelope ID: A258BDE0-0C01-8F0E-8005-30CCFEF3A467Docusign Envelope ID: 79600A27-8B43-886C-8338-38177CC5477E