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ALEX GREENWOOD GROUP - FIRST AMENDMENT (#2026250)
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ALEX GREENWOOD GROUP - FIRST AMENDMENT (#2026250)
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6/30/2026 1:02:10 PM
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6/30/2026 1:01:54 PM
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CONTRACTS
Description Type
Professional Services
Contract Type
Amendment
NAME
ALEX GREENWOOD GROUP (FIRST AMENDMENT)
Contract Record Series
704-05
Munis Contract #
2026250
Contract Expiration
6/30/2027
NOTES
CONSULTING FOR COMMUNITY & ECONOMIC DEVELOPMENT SERVICES
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<br />c) Assist staff with fielding business requests for service, providing targeted business services <br />and ombudsman assistance, and tracking the businesses served by the City. <br />d) Review of City’s Business Outreach Strategy. <br />e) Analysis and support for attraction of innovation-based businesses. This includes serving <br />as City’s dedicated Life Science liaison/manager. <br />f) Produce internal memo assessing existing programs and infrastructure to support local <br />entrepreneurs and small business. Develop a screened list of the most effective incentives <br />and financial programs. Develop content & web links to direct local businesses to all <br />relevant Federal, State, and regional programs (e.g., SBA, HUD, IDB, Go-Biz, ETP, etc.). <br />Support City in posting this information on their website and social media, to promote <br />Pleasanton as the one-stop resource for small business assistance. <br />g) Produce internal memo with updated assessment of Federal/State funding opportunities. <br />h) Represent Pleasanton at trade association event (e.g., MEDevice Silicon Valley, JP Morgan <br />Healthcare, MD&M West, AMBay Area Summit, SEMICON West, Strategic Materials <br />Conference, Clean Power 2026, Green Transportation Summit, CleanTech Forum, Battery <br />Tech USA, etc.) <br />i) Other BRE support, as requested. <br /> <br />Estimated Budget: $15,000 <br /> <br />TASK 4. Retail Attraction & Tenant Support Program (Initiative 3.1) <br /> <br />Work with staff to attract retail tenants based on the previous strategic analysis. Based on staff’s <br />direction, provide any of the following services: <br /> <br />a) Retail attraction & staff support for retail attraction, including: planning for 2027 ICSC, <br />extended (post-ICSC) follow up to manage/pursue retail opportunities, advisory on <br />Stoneridge Mall, marketing to tenant reps & brokers, and other retail attraction efforts. <br />b) Evaluate retail and other commercial permitting processes for opportunities to support and <br />expedite. <br />c) Develop and maintain a short list of retail tenants that should receive priority in the City’s <br />retail marketing efforts, based on research completed in FY25. <br />d) Facilitate outreach and engagement with key shopping center owners, managers and retail <br />brokers active in Pleasanton to keep staff abreast of current and projected retail <br />opportunities. <br />e) Conduct periodic high-level scan of regional trends, market conditions, and Pleasanton’s <br />overall retail outlook. <br />f) Other retail attraction & retention support, as requested. <br /> <br />Estimated Budget: $20,000 <br /> <br />TASK 5: Miscellaneous Analysis, Technical Advisory, Support & Continency <br /> <br />• Miscellaneous analysis and support for City’s business attraction efforts, as requested. <br />• Support staff efforts to present to Planning Commission, Committees and/or City Council, <br />as requested. <br />• Provide other related analysis, technical advisory, or support, as requested. <br /> <br />Estimated Budget: up to $4,000 <br />Docusign Envelope ID: A258BDE0-0C01-8F0E-8005-30CCFEF3A467Docusign Envelope ID: 79600A27-8B43-886C-8338-38177CC5477E
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