CITY COUNCIL REGULAR MEETTIMG AGENDA PACKET 7-7-26

Page 3 of 5 requires a two-thirds vote of the City Council (four council members). The additional tax revenue would remain in Pleasanton and could not be taken by the State of California for any reason or purpose. Community and Stakeholder Input To assess community sentiment, the City used FlashVote, a statistically-valid community survey service in which residents are verified by address and the sample is built to represent the community as a whole. Of 251 respondents, 67 percent supported a TOT increase, 13 percent were neutral and 20 percent were opposed. Respondents’ top priorities for City services track closely with the uses identified in the ballot question: physical safety and security, parks and recreation, local businesses and services, streets and sidewalks and the overall appearance of the community. City staff met with Pleasanton hotel general managers beginning in late 2025, with follow-up conversations through spring 2026. The phased implementation schedule reflects operator input received through that engagement. The Pleasanton Chamber of Commerce has remained neutral on the measure and submitted a letter requesting that the question be placed before the voters. As of the writing of this report, the City has not received any letters of opposition to the measure. Written Ballot Arguments For measures placed on the ballot by the City Council, ballot arguments for or against the measure may be submitted. In selecting the argument, preference and priority is set as follows (Elections Code section 9287): • the City Council, or a member or members of the City Council authorized by the City Council; or • individual voter, or bona fide association of citizens or combination thereof, who are bona fide sponsors or proponents of the measure; or • a bona fide association of citizens; or • an individual voter who is eligible to vote on the measure. Only one argument in favor and one argument against the measure may be printed and distributed to the voters. A direct argument may not exceed 300 words and may be signed by up to five authors (Elections Code sections 9282 and 9283). An argument filed by the City Council is authorized by a majority of the body and need not be signed by every member; it may carry between one and five signatures or be submitted in the name of the City Council as a whole. Staff recommends that the City Council elect to file a written argument in favor of the measure and form an ad hoc subcommittee of two Council members to draft the argument. Providing this direction at the July 7 meeting allows the subcommittee to prepare and file the argument within the deadlines established by the City Clerk without the need for additional City Council action. The attached resolution authorizes both the primary and rebuttal arguments, so the subcommittee would also have the option to prepare a rebuttal if an argument against the measure is filed. Alternatively, the City Council may authorize one or more individual Council members to Page 135 of 214