CITY COUNCIL REGULAR MEETTIMG AGENDA PACKET 7-7-26

Page 4 of 4 While staff continues to recommend denial of the application based on the findings outlined in Attachment 1, the City Council, based on its independent and de novo review of the application, could elect to follow the Planning Commission's determination (a reduction to no more than 50 percent of the canopy area being branded colors), and adopt a resolution with the same or similar findings and conditions of approval made by the Planning Commission (Attachment 6); approve the project as proposed by the applicant; or make further modifications. In either of these latter cases, similar findings for approval as were made by the Planning Commission would also be appropriate to adopt. EQUITY AND SUSTAINABILITY Not applicable to this project, since this a routine item of City business. OUTREACH Notice of this application was sent to property owners and tenants/occupants within a 1,000- foot radius of the subject site, as shown in Attachment 7, and it was published in the Valley Times newspaper on June 5, 2026. At the time this report was published, no public comments had been received. STRATEGIC PLAN ALIGNMENT Not applicable to this project, since this is a routine item of City business. FISCAL IMPACT The project applicant is responsible for paying the fees as set forth in the Conditions of Approval (Attachment 6). No fiscal impacts to the City or public services are anticipated. Prepared by: Submitted by: Approved by: Eric Luchini, Senior Planner Ellen Clark, Director of Community and Economic Development Joe Calabrigo, Interim City Manager Attachments: 1. City Council Resolution 2. Denial Letter 3. Applicant Appeal 4. Planning Commission Agenda Report 5. Project Plans 6. Planning Commission Resolution 7. Location and Noticing Map 8. Presentation Page 154 of 214