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<br />adjoining buildings; <br /> <br />The proposed canopy color band is disproportionately large (63.8% of canopy height), <br />which changes the perceived scale and emphasis of the canopy when viewed from the <br />public right-of-way. Rather than providing a balanced architectural feature that <br />transitions appropriately with the streetscape at a Downtown gateway, the canopy reads <br />as a dominant graphic/branding element, which is also discouraged by General Plan <br />Community Character Element Policy 16. This results in an inappropriate relationship to <br />the site and public views along the corridor. <br /> <br />3. Appropriate relationship of the proposed building and its site to adjoining areas, <br />including compatibility of architectural styles, harmony in adjoining buildings, attractive <br />landscape transitions, and consistency with neighborhood character; <br /> <br />At this Downtown entry location, the project should contribute to a cohesive, context- <br />sensitive character. The dominant franchise color treatment is not compatible with a <br />locally integrated architectural approach and does not promote harmony with <br />surrounding development patterns that rely on architectural form and materials rather <br />than large-format franchise color fields. Accordingly, the proposal is not consistent with <br />the intended neighborhood/Downtown character. <br /> <br />4. Preservation of views enjoyed by residents, workers within the city, and passersby <br />through the community; <br /> <br />Because the site is part of a gateway into Downtown, views from public streets are <br />particularly important. The oversized color band draws attention away from building <br />form, materials, and the broader streetscape composition, visually interrupting the <br />quality of views experienced by passersby. The design therefore does not adequately <br />preserve the visual experience along this Downtown approach. <br /> <br />5. Landscaping designed to enhance architectural features, strengthen vistas, provide shade, <br />and conform to established streetscape; <br /> <br />The proposed canopy treatment relies primarily on a dominant color field rather than <br />architectural design that can be complemented by landscaping and streetscape elements. <br />By emphasizing franchise color over integrated architectural composition, the canopy <br />diminishes the ability for landscaping to serve its intended role—enhancing architectural <br />features and strengthening the gateway streetscape. The proposal does not demonstrate a <br />design approach where landscaping and architecture work together to reinforce an <br />established Downtown entry character. <br /> <br />6. Relationship of exterior lighting to its surroundings and to the building and adjoining <br />landscape; <br /> <br />Page 161 of 214