CITY COUNCIL REGULAR MEETTIMG AGENDA PACKET 7-7-26

The north and west sides of the canopy are non-illuminated. The west side of the property is adjacent to residential uses, as such the proposed illumination is appropriate for the site. 7. Architectural style, as a function of its quality of design and relationship to its surroundings; the relationship of building components to one another/the building's colors and materials; and the design attention given to mechanical equipment or other utility hardware on roof, ground or buildings; The proposed canopy composition is not a balanced architectural expression because the color band occupies 63.8% of the canopy height, making color the primary defining feature rather than the relationship of architectural components and materials. This conflicts with staff’s supported design direction (band ≤50%) that was intended to maintain a more proportionate, higher-quality appearance consistent with the existing/previous canopy design and the Downtown entry context. The disproportionate band undermines architectural quality and the cohesive relationship of building components, colors, and materials. 8. Integration of signs as part of the architectural concept; and The canopy color band functions as a large-format branding device rather than an element integrated into the overall architectural concept. Given its size, the color band is not consistent with the intent of integrated sign design. Staff’s support was explicitly tied to limiting the band to 50% or less to ensure the canopy remained an architectural element with subordinate branding; the proposal does not meet that integration threshold. General Plan Community Character Element Policy 15, Program 15.3 requires redevelopment of existing commercial sites to include attractive sign design and higher-quality sign materials and attractive colors, minimizing bright franchise colors. Further, Community Character Element Policy 16 "discourages franchise and prototype architecture and signage". The signage as proposed does not meet the requirements and intent of the General Plan. 9. Architectural concept of miscellaneous structures, street furniture, public art in relationship to the site and landscape. As a Downtown entryway location, the site’s overall public realm experience depends on cohesive design among building features and streetscape elements. The proposed canopy’s dominant franchise color band does not contribute to a coordinated architectural concept that complements the surrounding public realm character; instead it introduces a prototype-like visual emphasis that competes with, rather than reinforces, the broader streetscape composition. Any interested party may file an appeal of this action within 10 days of the date of action. Therefore, denial of the Sign Design Review will become effective on March 7, 2025, unless appealed prior to that time. Page 162 of 214