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Site DescriptionSSSSSSSSSSSSeeescpppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppo <br />Sign Design Review (SDR) Process <br />•SDR required for sites without an approved master sign program <br />•Zoning Administrator reviews and bases decisions on: <br />•PMC Chapter 18.96 – Signs <br />•Dimensional and other standards where specified <br />•General Plan Community Character Element Policies: <br />•Policy 15, Program 15.3: <br />ƒAttractive sign design and higher quality sign materials <br />ƒAttractive colors, minimizing bright franchise colors <br />•Policy 16: "discourage franchise and prototype architecture and signage" <br />•Applicable Design Guidelines (such as the Downtown Design Guidelines) <br />•Components of review and findings require subjective evaluation <br />Page 200 of 214