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Sign Design Review (SDR) Continued <br />• No strict (quantitative) standards for amount of lighting, use of colors, logos, and branding <br />• ZA considers factors such as: <br />ƒLocation and visibility of the site <br />ƒRebranding of an existing gas station vs. new construction <br />ƒExisting signage/sign conditions <br />ƒDesign/character of the buildings or structures on which the signage is being placed <br />ƒType of use for which the signage is proposed <br />ƒCharacter, type, and proximity of adjacent use <br />• City must also consider the reasonable expectation that a business may wish or be entitled to use <br />its corporate colors, business identification or branding as part of its signage program <br />Discussion <br />•September 2, 2025: Sign Design Review <br />application - Sunoco <br />o Modifications for the monument, wall, <br />canopy, and pump signage as part of <br />rebranding <br />•September 16, 2025: Application deemed <br />incomplete, with comments: <br />o Support intent to upgrade and improve the <br />appearance of the project site <br />o Reduce percentage/intensity of the blue <br />franchise branding colors to approximately <br />25 percent of the canopy fascia height <br />Page 201 of 214