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Discussion Continued <br />•Discussion between staff and applicant over possible canopy design options. <br />•January 15, 2026, Resubmittal – Brand shift to Shell Gasoline: <br />• Less franchise branding colors than Sunoco design <br />• Continued to include predominant franchise branding colors on the canopy (~66 % of fascia) <br />• Staff proposed compromise – Reduce franchise branding colors to no more than 33 percent of <br />the total canopy band fascia. <br />• Applicant declined to make further modifications <br />Zoning Administrator Action <br />•September 16, 2025 <br />•Application deemed incomplete <br />•General support for the site upgrade <br />•Request for a reduction in franchise branding colors on the canopy fascia (max. 25 percent coverage consistent <br />with the existing 76 Gas Station canopy fascia) <br />•January 2026 <br />•The applicant switched brands from Sunoco to Shell Gasoline <br />•Revised design package submitted with reduced franchise color coverage compared to the earlier Sunoco <br />proposal (approx. 66 percent yellow and red franchise branding color on the canopy fascia) <br />•Early February 2026 <br />•Staff informed the applicant that the project could be approved with reductions in the amount of branded color <br />elements on the canopy fascia <br />•The applicant declined to make such changes <br />•February 25, 2026 <br />•The Zoning Administrator issued a denial <br />•Proposal inconsistent with General Plan Community Character Element Policies 15 and 16 <br />•Attractive colors that minimize bright franchise branding and discourage franchise prototype signage <br />Page 202 of 214