RES 2026057 - Laserfiche WebLink

Resolution No. 2026-057 Page 3 of 5 the total canopy fascia height, enhancing the relationship of architectural components and materials. The Project site serves as a prominent Downtown gateway/entry corridor, where the streetscape's visual character contributes to Pleasanton's community identity and general welfare. The proposed canopy design, as modified. creates a balanced visual emphasis consistent with the intended Downtown entry character and reinforces the site's relationship to the City's broader aesthetic context and natural/visual setting. The modified project is consistent with the General Plan Community Character Element, including Policy 15 / Program 15.3 (attractive sign design and higher-quality sign materials and colors, minimizing bright franchise colors) and Policy 16 (discourages franchise and prototype architecture and signage). As a result, the modified project demonstrates that approval would serve the general welfare as contemplated by the City's adopted community character policies. Therefore, the City Council makes this finding. 2. The site design, including building placement, parking and circulation, landscape, and outdoor space, enhances the pedestrian experience, embraces natural features, promotes connections, creates visual interest, and relates to the character of the surrounding development. By reducing the color band to no more than 50 percent of the total canopy fascia height, the proposed canopy treatment provides a context-sensitive architectural composition that reinforces the established Downtown entry character. The modified color band balances the canopy fascia's aesthetic and enhances the pedestrian experience along this Downtown approach. Further, the balance of colors on the canopy fascia enhances the ability for landscaping and streetscape elements to complement architectural features, strengthen vistas, and reinforce an established gateway character. Therefore, the City Council makes this finding. 3. Architectural considerations, including character, scale, massing, and quality of design, have been incorporated to ensure the project integrates with the existing site and has a cohesive relationship with the surrounding context. By reducing the color brand to no more than 50 percent of the total canopy fascia height, the modified project reduces the brand-forward visual emphasis that detracts from the intended Downtown entry character and thereby reinforces the site's relationship to the City's broader aesthetic context and natural/visual setting. The modified canopy color band occupies approximately 50 percent of the total canopy fascia height, which balances the perceived scale and emphasis of the canopy when viewed from the public right-of-way, compatible with the intended Downtown gateway context and consistent with the City's direction to avoid franchise/prototype architecture and signage (General Plan Community Character Element Policy 16). Therefore, the City Council makes this finding.