RES 2026057 - Laserfiche WebLink

Resolution No.2026-057 Page 4 of 5 4. Exterior lighting, signage, amenities, mechanical equipment, and other architectural features are integrated into the design of the site and building. By reducing the color brand to no more than 50 percent of the total canopy fascia height, the canopy color band functions as an architectural element integrated into the overall design concept. Given its reduced size and prominence, the color band is consistent with integrated sign design and meets the record-supported threshold for keeping corporate branding subordinate to architecture (i.e., staff's supported design direction for a band at or below 50 percent of the total canopy fascia height). As modified, the Project is consistent with General Plan Community Character Element Policy 15 / Program 15.3 (minimize bright franchise colors; attractive sign design and materials) and Policy 16 (discourage franchise and prototype architecture/signage). Therefore, the City Council makes this finding. 5. The project, when adjacent to existing residential dwelling units, is designed to minimize impacts, including privacy, light, and glare. The west side of the Property is adjacent to residential uses, and the record indicates the north and west sides of the canopy are non-illuminated. Accordingly, the proposed illumination design is appropriate for nearby residential uses and minimizes potential impacts from light and glare. Therefore, the City Council makes this finding. 6. The plan meets the requirements of the municipal code and any other applicable guidelines, policies, and standards. By reducing the color brand to no more than 50 percent of the total canopy fascia height, the Project is consistent with the City's applicable guidelines or policies included in the following: a. The General Plan. The Project aligns with the applicable General Plan's Programs, Policies, and Goals, including Community Character Element Policy 15, Program 15.3, which calls for "attractive sign design and higher quality sign materials," and "attractive colors, minimizing bright franchise colors."As modified, the Project's sign design is attractive, and uses the bright franchise colors at a level consistent with the General Plan. Additionally, the modified Project is consistent with Community Character Element Policy 16, which "discourages franchise and prototype architecture and signage," since it relies less on franchise signage. b. The Downtown Specific Plan. As modified, the Project conforms to the Downtown Specific Plan, which calls for developments to, amongst other things, "improve the major gateways into downtown to create a sense of arrival and to enhance the aesthetics along these roadways." (Downtown Specific Plan, LD-G.13.) The modified Project's reduction in branding colors improves the Gateway by making the brand less prominent and reducing the use of bright franchise colors. Therefore, the City Council makes this finding.