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<br />Demographic Trends <br /> <br />This chapter analyzes overall trends In the economy of Pleasanton, including basic <br />demographic and economic conditions. Where available, these trends are compared to the <br />Tri-Valley region, as well as to the Bay Area' as a whole, for benchmarking purposes. <br /> <br />Population and Household Growth <br /> <br />The City of Pleasanton's population has grown significantly since 1990. According to the <br />U.S. Census. the City's population grew from 50,553 to 63,654 between 1990 and 2000. an <br />increase of 26 percent (see Table 1). During the same period, the Tri-Valley region also <br />experienced strong growth, increasing by 30 percent, while the Bay Area as a whole grew a <br />more moderate 13 percent. Since 2000, estimates for Pleasanton show an additional <br />population increase to 67,441 in 2005, a jump of six percent. In the Tri-Valley area, <br />population has grown eight percent in the same period, while the Bay Area increased just <br />two percent. <br /> <br />Household Size and Composition <br /> <br />From 1990 to 2000, the City and the Tr~Valley have also experienced significant growth in <br />the number of households (26 and 31 percent, respectively). Average household sizes for <br />Pleasanton and Tri-Valley held relatively stable at2. 7 persons per household during the <br />period. <br /> <br />The City and the Tri-Valley have a higher proportion of family households (i.e., related <br />individuals) than the Bay Area. An estimated 74 percent of Pleasanton households were <br />comprised of families in 2005, as compared to just 64 percent in the Bay Area. <br /> <br />Tenure <br /> <br />Pleasanton households had a relatively high homeownership rate in 2000, (73 percent) <br />compared to the Bay Area (58 percent). Interestingly, the rate of ownership rose during the <br />1990s, despite rising sale prices. In 1990, 70 percent of Pleasanton households owned their <br />own homes, increasing to 73 percent in 2000. This pattern echoes trends in the Tri-Valley, <br />where ownership rates increased from 73 to 76 percent during the 1990s, and for the Bay <br />Area overall (56 to 58 percent for the period). <br /> <br />, <br />The Bay Area refers the nine county region as defined by the Association of Bay Area Governments <br />(ABAG), including Alameda, Contra Costa, Napa, Marin, San Francisco, San Mateo, Santa Clara, <br />Solano, and Sonoma counties. <br /> <br />Pleasanton Economic Development Background Report <br />RNAL - January 2006 <br /> <br />5 <br />