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Additionally, it is recommended that the materials and efforts be <br />fully integrated with the other Chamber of Commerce activities. <br />All the information must be presented in a marketing oriented <br />format to sell Pleasanton. The Advantage Pleasanton manager <br />should make regular presentations to City Staff and local <br />business people, as well as at meetings throughout the Bay Area. <br />The organization should use press releases and other means to <br />generate publicity for Pleasanton. The manager would also work <br />on an individual basis with potential users. <br /> <br /> <br />