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CONTENTS <br /> <br />OBJECTIVE ......................... 1 <br /> <br />MARKETING MATERI~T~ USED BY OTHER ORGANIZATIONS ...... 2 <br /> Audience ....................... 2 <br /> Types of Materials .................. 2 <br /> Information Sources .................. 3 <br /> Non-Material Resources ................ 4 <br /> <br />PT.~-ASANTON ' S CURRENT MARKETING MATERI~Ta .......... 5 <br /> City Materials 5 <br /> Chamber MaterialA ................... 5 <br /> Developer/Broker Materials .............. 6 <br /> <br />ASSUMPTIONS MADE ABOUT PT,RASANTON'S PROGRAM ........ 7 <br /> Market ........................ 7 <br /> Audience ....................... 7 <br /> Budget ........................ 7 <br /> <br />MATERI~T~ CONSIDERED FOR ADVANTAGE PL~ASANTON ....... 8 <br /> Logo Tag-line and Stationery 8 <br /> Brochure ....................... 8 <br /> Major Information Piece ................ 8 <br /> Newsletter ...................... 9 <br /> Direct Mail ...................... 9 <br /> Telemarketing ..................... 10 <br /> Video ......................... 10 <br /> Advertising ...................... ll <br /> Events ........................ ll <br /> <br />SUGGESTED CONTENT FOR MATERIALS .............. 12 <br /> Demographics and Labor Force ............. 12 <br /> Housing ......................... 12 <br /> Transportation .................... 12 <br /> Education ....................... 13 <br /> Utilities ....................... 13 <br /> Lifestyle and Culture ................. 13 <br /> Business Parks and Sites ............... 14 <br /> <br />RECOMMENDED MATERIALS AND BUDGET .............. 15 <br /> Basic Program ..................... 15 <br /> Additions to Basic Program .............. 15 <br /> Future Marketing Materials .............. 15 <br /> <br />ADDITIONAL INFORMATION ................... 16 <br /> <br /> <br />