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MATERI~-~ CONSIDERED FOR ADVANTAGE P~.~.ASANTON <br /> <br />Loqo, Taq-line and Stationery <br /> <br />A logo and tag-line (i.e., "AT&T ... the right choice") <br />would help make people aware that the Pleasanton Chamber of <br /> <br />Commerce has an economic development department. The cost <br />ranges from $1,000 to $2,000. It is recommended that the <br />organization use the Chamber logo and a modified letterhead <br /> <br />indicating "Advantage Pleasanton." Printing stationery would <br />cost $600. The Chamber may consider simplifying and updating its <br />logo to better represent the vital Pleasanton business <br />environment. <br /> <br />Brochure <br /> <br /> The purpose o'f a brochure is to present Pleasanton's image <br />and give a minimum of information that would increase recipient's <br />interest in Pleasanton. If the brochure is designed for a three- <br />year shelf life, 10,000 copies should be printed. If photographs <br />are provided by developers, the minimum cost for design and <br />printing is $4,500. As the brochure will be the introduction to <br />Pleasanton, possibly a larger budget would be appropriate. <br /> <br />Ma~Qr Information Piece <br /> <br /> An updatable binder or portfolio with tabs would present the <br />major demographic information. (See nex.t section page 13, for <br /> <br /> 8 <br /> <br /> <br />