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same. <br /> <br /> The Chamber of Commerce also produces a monthly newsletter; <br />directory of major developments, park and recreation areas, <br />churches and more; and inexpensive handouts for people who don't <br />want to purchase the economic profile. <br /> <br />Developer/Broker Materials <br /> <br /> By the time potential users get to the developers, they have <br />usually chosen Pleasanton and need specific information on <br />individual projects. While developers' videos, marketing centers <br />and brochures focus on their developments, they do touch on <br />Pleasanton's amenities. They use very little advertising and <br />many depend on exclusive brokers to do the marketing. It was <br />noted that the information currently available from the Chamber <br />is not used. Individual brokers develop phone and mail lists of <br />contacts. Some send out regular letters or newsletters. The <br />majority use consistent phone calling. <br /> <br /> <br />