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staff. <br /> <br /> It is also recommended that a letter be sent out to 1000 Bay <br />Area brokers outside the tri-valley annually, in addition to <br />inviting them to Pleasanton 2000. <br /> <br />Telemarketinq <br /> <br /> Telemarketing should be used in conjunction with direct <br />mail. Calls would be made 7-10 days after the direct mail piece <br />was sent to determine if the person received it, if the person is <br />the appropriate recipient and if more information is required. <br />The telemarketers qualify leads and determine interest on a scale <br />of I to 4. It is recommended that telemarketing be used at least <br />after the first mailing and possibly after all three. The <br />estimated cost per campaign for professional telemarketers, <br />assuming they are provided with good phone numbers, is $4,400. <br />The City of Newark Chamber of Commerce used the data collected <br />from telemarketing in implementing their marketing plan and <br />determining future marketing strategies. After the program had <br />been operating for several months, telemarketing was used to <br />assess whether awareness or interest in Newark had changed and if <br />the marketing approach had been effective. A follow-up phone <br />call is generally thought to increase the effectiveness of direct <br />mail. <br /> <br />Video <br /> <br /> A video could be sent out to potential users, especially to <br /> <br /> 10 <br /> <br /> <br />