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those with corporate offices or boards out-of-state. While many <br />agencies use videos, it is not appropriate for Pleasanton at this <br />time because our market is so local. The cost ranges from <br />$11,000 (in cooperation with the Alameda County office of <br />Economic Development) to over $20,000. <br /> <br />Advertising <br /> <br /> Although advertising was considered, it is not likely to be <br />effective given the small, well-defined target audience. It is <br />also expensive. Cooperative advertising with local developers is <br />a future possibility. The cost of six black and white quarter <br />page advertisements range from $2,604 in Diablo Magazine and <br />$4,140 in SF Business Magazine, to $7,710 in SF Business Times. <br />To reach a broader, statewide audience, six one-third page black <br />and white advertisements in California Business would cost <br />$19,308 or in PSA Sky Magazine, $41,850. <br /> <br /> Events <br /> <br /> The Pleasanton 2000 material, and event, should be fully <br /> integrated into the Advantage Pleasanton program. The major <br /> information piece could be used at the event. Instead of the <br /> <br /> economic profile presently produced, other directories and <br /> materials could be designed to be used throughout the year. <br /> <br /> 11 <br /> <br /> <br />