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RECOMMENDED MATERIALS AND BUDGET <br /> <br />Basic Program <br /> Brochure (10,000) (increase if budget allows) $ 4,500 <br /> Major Information Piece (1,000) 815,000 <br /> Direct Mail to Users Series (3 times to 1,500) $ 8,000 <br /> Direct Mail to Brokers (1 letter to 1,000) $ 200 <br /> Telemarketing - 1 time $ 4,500 <br /> <br /> Pleasanton 2000 Self-funding <br /> Contingency $ 2,500 <br /> Total $34,700 <br /> <br />Additions to Basic Proqram <br /> Upgrade Chamber logo $ 1,000 <br /> Upgrade Basic Brochure $ 2,500 <br /> Telemarketing after 2rid & 3rd direct mail $ 9,000 <br /> <br />Future Marketinq Materials <br /> Video $11,000 to $20,000 <br /> Advertising $14,000 + <br /> <br /> Newslettgr (3 times per year) $10,500 <br /> <br /> 15 <br /> <br /> <br />