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ADDITIONAL INFORMATION <br /> <br />1. The Advantage Pleasanton manager, as Pleasanton's <br /> salesperson, is key to the program's success. <br /> <br /> 2. The materials should be integrated with other Chamber <br /> publications and support Chamber philosophy & policy. <br /> <br /> 3. Presentations should be 'made to the city, developers, <br /> brokers and local business or service organizations so <br /> the community understands the purpose of the Chamber of <br /> Commerce's new economic development department. <br /> <br />4. The executive director should take every opportunity to <br /> send out press releases and make presentations throughout <br /> the Bay Area. <br /> <br /> 5. It is not enough to just present the data. The <br /> information must be selected and presented so that it <br /> <br /> truly markets Pleasanton. Use of copywriting <br /> <br /> professionals and graphic artists is recommended to make <br /> the information "sizzle." <br /> <br />6. Effective marketing is a long term process. Initial <br /> contact is not enough. Continual follow-up of company <br /> inquiries and Advantage Pleasanton marketing contacts is <br /> essential to establishing an effective and successful <br /> program. <br /> <br />7. The program results should be tracked so that the <br /> marketing approach can be regularly re-evaluated. <br /> <br /> 16 <br /> <br /> <br />