Civic Arts Commission Meeting Agenda Packet 030325 FINAL

Audience (performance) Spectators (event) Participants Clients Estimate the total number of unduplicated Pleasanton residents to be served by this project. We would estimate that about 65% of the live audience have tickets for the entire series. Each month we can sell up to 442 tickets for the live performances. That would mean that we have about 287 attendees who come to multiple shows making our estimated additional audience for the entire season 1,395 individuals. In total, we would estimate we serve 1,682 unique attendees for the live shows. Some of our audience does come from other Tri- Valley cities (Dublin, San Ramon and Livermore) now that the program has gained a prominent reputation. We estimate that 70% of attendees are Pleasanton residents or 1,177 unduplicated participants. The virtual numbers are much harder to estimate because we sell tickets to the virtual shows by screen not by individual watching. We know on average we had 80 screens for the virtual shows each month in 2023. Many of these were duplicate screens and represented viewers in Pleasanton, Livermore, San Ramon, San Jose, Sacramento, Colorado, New York, Idaho, and Arizona. For those who watched in Pleasanton, it could be one person watching, a family, a watch party, or a large viewing event at the local senior care facilities. Our very loose estimate would be an additional 150 unduplicated Pleasanton resident participants. Total: 1327 Describe the specific population your agency anticipates serving with these funds and how they will benefit from the implementation of this project. (e.g. low income, youth, disabled, etc.) Our audiences run the full gamut from elementary school to high school students, teachers, military personnel, and working people to a significant number of retired people. While the socio-economic and cultural demographics of our audiences does represent the Pleasanton community, the balance does lean towards white retired individuals. Each year we work hard to find characters that represent diverse stories that will appeal to a wide variety of ages and cultural demographics. We are proud to share the 2024 season as one of our most diverse line ups and hope the audience that attends will be a better reflect the diversity of the Pleasanton community. We remain committed to keeping ticket prices affordable to a wide range of income and economic levels. The program’s longevity and number of participants who attend multiple performances is proof that those who attend believe the series adds value to their lives. The Chautauqua style performances combine history, literature, politics, and theater to provide attendees with an immersive opportunity to learn new things, be inspired by the stories of those who came before us, and connect with their own memories and history. The Q&A section of the Page 39 of 116