Civic Arts Commission Meeting Agenda Packet 030325 FINAL

c. A free Community Concert from the East Bay Jazz Band composed of Pleasanton high school students and other Tri-Valley residents would demonstrate Pleasanton’s focus on cultural diversity programming and using partnerships to expand arts learning opportunities (as stated in the Cultural Plan). It also supports Strategy 4.3 and 5.1 in the Youth Master Plan to give youth the opportunity to "gather, recreate, and be creative" and "Promote events, activities, and facilities that accommodate multiple generations, and families and persons of all physical abilities." The Community Concert would be free and open to the public either at the Firehouse Arts Center or a public park or downtown location. Describe your agency and provide its mission or purpose statement. Livermore Valley Art's mission is to offer a broad range of arts experiences and opportunities to engage our diverse community. Managed by the non-profit LVPAC, the Bankhead Theater and the Bothwell Arts Center are at the heart of a thriving arts community in Livermore and across the Tri-valley. We offer access to the arts for audiences of all ages from the Tri-Valley and beyond, and provide a home for ten resident performing arts companies, as well as dozens of studio artists and cultural arts instructors. LVA Presents at the Bankhead Theater offers a diverse range of exceptional music, dance and theatrical performances on the main stage and, with the Livermore Cultural Arts Council, co-sponsors free live music concerts on the Shea Homes Stage outside the theater during the summer months. The Bothwell Arts Center serves as an arts incubator, offering affordable classroom, rehearsal, performance and studio rental space for cultural arts organizations and individual visual artists. A list of upcoming performances at the Bankhead Theater, as well as activities at the Bothwell Arts Center, is available online at www.livermorearts.org. Please describe how you plan to market this project. Here is a list of marketing strategies we use to market the East Bay Jazz performances. - Create brochures, posters, and flyers that spotlight East Bay Jazz performances. - Share engaging content on social media such as videos of past performances and testimonials from parents. - Use the LVA website for the latest information and updates on East Bay Jazz performances. - Distribute information on performances to the LVA email database. - Contact local media with information about East Bay Jazz performances. - Encourage word of mouth about performances among parents and student peers. - Participate in Community Events to spread the word about East Bay Jazz performances. Explain how this project will be implemented and include a brief timeline for implementation. The goals of this project are to increase awareness and understanding among Pleasanton high school students about the cultural and performing arts and the uniqueness of jazz music. East Bay Jazz is a program modeled after similar programs in San Jose and San Francisco that enhance the opportunities available to students through their existing high school programs. The East Bay Jazz High School All Stars Band is designed to provide real Page 63 of 116