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1. Business Support & Growth (20%) <br />Objective: Strengthen downtown businesses through training, marketing, and financial support. <br />- Enhanced Marketing Campaigns: Paid ads on social media targeted at regional audiences; <br />collaborative “Shop Downtown Pleasanton” campaigns during key seasons; inclusion in Visit Tri-Valley <br />and Visit California tourism packages. <br />- Professional Development: Hosting quarterly workshops on TikTok/Instagram marketing; <br />merchandising and window-display seminars; legal/financial small business guidance (leases, taxes, <br />grants). <br />- Micro-Grants Program: Matching funds for storefront beautification (awnings, lighting); outdoor dining <br />improvements and ADA accessibility; eco-friendly upgrades like energy-efficient lighting. <br />Outcome: Businesses gain tools, exposure, and financial resources to thrive and modernize. <br />2. Events & Community Programming (30%) <br />Objective: Expand and create events that drive foot traffic, tourism, and community connection. <br />- Event Expansion: Forkful Culinary Stroll upgraded with VIP champagne reception, Golden Fork <br />Award, and more restaurants involved; larger holiday programming (ice sculptors, live choirs, carriage <br />rides); extended concerts in the park series with headliner bands. <br />- New Event Creation: “Pleasanton Restaurant Week” in January to boost slow season dining; <br />“Wellness Crawl” with yoga studios, spas, and healthy cafés; “Art & Music Walk” featuring local artists <br />in storefronts. <br />- Family-Friendly Activities: Free outdoor movie nights with themed downtown dining packages; chalk <br />art festivals, cultural heritage days, and scavenger hunts; seasonal kid-friendly attractions (pumpkin <br />painting, ornament workshops). <br />Outcome: Year-round activity to reduce seasonal slowdowns, increase tourism, and strengthen <br />community pride. <br />Page 161 of 264