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Page 3 of 6 <br /> <br />3. Goal C. Investing in Our Environment Strategy 3. Identify funding and implement the <br />recommendations from the Water Supply Alternative Study to resolve PFAS water quality <br />issues <br /> <br />Status: On Track <br /> <br />With support from Zone 7, City staff presented groundwater feasibility results to the City <br />Council on February 3, 2026. At the City Council’s direction, staff is conducting an independent <br />evaluation to determine the next steps in the Joint Groundwater Well Project. Staff anticipates <br />completing the analysis and reporting back to Council in April 2026. <br /> <br />4. Goal D. Safeguarding Our City Strategy 1. Assess the City's overall emergency <br />preparedness capabilities, resources, and tools and implement changes as needed <br /> <br />Status: On Track <br /> <br />The City has updated its preparedness training program and conducted two functional <br />Emergency Operations Center (EOC) exercises to evaluate its ability to coordinate response <br />and recovery efforts during a simulated incident. These exercises helped assess operational <br />readiness, interdepartmental coordination, and resource deployment capabilities, and informed <br />continued improvements to emergency preparedness processes and tools. <br /> <br />5. Goal A. Funding Our Future Strategy 2. Identify expanded and new revenue sources to <br />address significant infrastructure needs <br /> <br />Status: On Track <br /> <br />At the Council’s direction, the City is exploring a potential Transient Occupancy Tax (hotel tax) <br />measure to increase the rate from 8 percent to 10 percent in FY 2027/28 and to 12 percent in <br />FY 2028/29. <br /> <br />6. Goal E. Building a Community Where Everyone Belongs Strategy 4. Implement the updated <br />2024-2028 Economic Development Strategic Plan initiatives <br /> <br />Status: On Track <br /> <br />Implementation of the Economic Development Strategic Plan continues to advance. The City <br />completed the Pleasanton Downtown Association (PDA) Business Improvement District (BID) <br />structure assessment and Phase 1 of the Retail Attraction Strategy. Amendments to the <br />Pleasanton Municipal Code (PMC) were adopted to create Innovation-Based Business (IBB) <br />uses and streamline Design Review, appeal periods and noticing procedures. Staff developed <br />new marketing collateral to enhance visibility and branding efforts and expanded social media <br />outreach through business spotlights for new/opening soon announcements, and partnerships <br />with local organizations. The City continues to maintain strong community, business, and <br />regional partnerships, including the annual Support Local Program. <br /> <br />7. Goal E. Building a Community Where Everyone Belongs Strategy 9. Advance the East <br />Pleasanton Specific Plan <br />Page 4 of 32